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Sustainable Coffee

Rainforest Alliance – What is it?


Rainforest Alliance Certification encourages coffee farmers to grow crops and manage ranch lands in a sustainable manner. Because the Rainforest Alliance certification system is built on Environmental Protection, Social Equity and Economic Viability, no single pillar can support long-term success on its own.


We help farmers improve on all three of these areas (Environmental Protection, Social Equity and Economic Viability) to ensure the coffee that we sell does not leave a negative impact on the region from which it came. It also improves the livelihoods of the farmers who grow these crops.


More than two million farmers, farm workers and their families benefit from Rainforest Alliance Certification and although we understand that meeting the criteria is a challenge, doing so can help them farm intelligently, get ahead, gain confidence and plan their futures.

Sustainable Shop Acronyms


In our shop, you may see the following acronyms:
S.W.P. Swiss Water Process (S.W.P.), and
Fair Trade Organic (F.T.O.).

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Thanks to our customers, we have been able to donate thousands of dollars back to this small farming co-operative that supplies us with the best Colombian coffee in the world.

-Reunion Island Coffee Roasters & The Madison County Food & Beverage Co.

The Las Hermosas Farmer Relationship Project

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The Las Hermosas Farmer Relationship Project started in 2004 when Reunion Coffee Roasters discovered an exceptional Colombian coffee from a farming co-operative in the South Tolima region. In an effort to give back to this community, Reunion Island Coffee Roasters donates funds each year to support projects that improve the local standard of living.

Better social and economic conditions also create an environment where premium quality production is possible. As evidence of this, farmers from the Las Hermosas co-operative placed 1st, 3rd and 7th in Colombia’s Cup of Excellence competition.

To date, they have supported numerous projects:


Construction of parabolic drying beds for 200 small family farms to improve quality;


A cupping lab in Ibague with the equipment required for coffee quality analysis;


A complete overhaul of sanitation and water purification systems for seven schools in the region;


Set-up of multiple computer labs within schools in the region for business and educational use.